Content is Nothing, Audience is Everything
Many bloggers think that blogging it is about content, but actually is all about their audiences’ needs. If you get clear on who your audience is, and what they want, then your blog can reach into the hearts and minds of your readers and gain a steady following.
Inspired by a conversation with Breakfast Blogging Club member, Sandra Edwards, I realized that we bloggers can open up to our audience and key into to who they are and what they want in a fun way.
Your Blogging Voice
Our new member via Meetup.com, Trish Roque, posted this great comment: “Hi Beth, thanks for the greeting. My biggest blogging problem is finding the right blogging voice. I know that will only come from blogging a lot. Looking forward to spending more time with the breakfast bloggers!”
Trish, We look forward to spending more time with you too!
You’re right — time will help you sort out your blogging voice.
Voice is a combination of factors, primarily:
1. Who you are.
2. Who your audience is.
3. The result or experience you want to provide to your readers.
Breakfast bloggers, What do you think about your blogging voice?
Are You Dumb Enough To Blog?
“Why the hell am I doing this?” “Does anyone read my posts?” “It’s hard to make time time to write.” “I don’t know what to write about.” “What’s the ROI, anyway?!”
Danger. Danger. Danger.
Any of these questions and doubts show up for you? The Breakfast Blogging Club usually meets twice a month in person. Sometimes, it feels like a long time in between meetings. During these long stretches, I often ponder, “Am I making a difference for anyone?”
Danger. Danger. Read more
What Bugs Me About Blogging Case Studies
Around the middle of December ‘09 I started collecting case studies and success stories related to blogging and social media. I was looking for hard data and specifics on how using online media actually translates into sales revenue.
And I have to confess that a part of me wanted to show up my husband, who has always pooh-pooh’d the whole thing. “It seems to be a waste of time, and I don’t see how it makes money.”
Yes, he knows his adoring wife co-runs a blogging club, and enjoys playing with fire! Read more
What is our Quick Start Guide to Writing Your Blog?
Quick Start Guide to Writing Your Blog
Many small business owners and entrepreneurs may think that blogging is just one more chore to add to their marketing list. But actually blogging for your business can be fun and create results, as long as you know what you want from your blog and how to go about getting that.
After teaching over 20 blogging workshops in 2009, the year we launched the Breakfast Blogging Club, we (Cheryl Liquori and Beth Barany) have distilled our knowledge into a fun and useful (and free) Quick Start Guide to Writing Your Blog. Read more
