Can You Blog Like Google?

July 28, 2010 by · 1 Comment
Filed under: Blogging Case Studies, blogging tips 
Marvel's Invisible Woman

Marvel's Invisible Woman

Think of it as blogging like the big boys…..or in this case, the big girl!

When it comes to corporate blogs, you probably don’t get much bigger than Google.  And one of my favorite websites in the entire solar system, Hubspot, published a post this week on 4 Business Blogging Lessons from Google’s Chief Blogger.  Gosh, I think I’d like a title like that some day….

And guess what!  Their Chief Blogger is a woman!  Suhweeeeet!

Our Super-Blog-Chick, also known as Karen Wickre, answered 4 questions about blogging for business and how to do it effectively.  While Karen provided good tips for corporate types, I’d like to add my insights on how they translate for the entrepreneur, the small business owner, the self-employed professional, and the DIY business blogger. Read more

What Bugs Me About Blogging Case Studies

January 13, 2010 by · 8 Comments
Filed under: Blogging Case Studies 

Irritated SmileyAround the middle of December ‘09 I started collecting case studies and success stories related to blogging and social media.  I was looking for hard data and specifics on how using online media actually translates into sales revenue.

And I have to confess that a part of me wanted to show up my husband, who has always pooh-pooh’d the whole thing. “It seems to be a waste of time, and I don’t see how it makes money.”

Yes, he knows his adoring wife co-runs a blogging club, and enjoys playing with fire!   Read more