Can You Blog Like Google?

July 28, 2010 by · 1 Comment
Filed under: Blogging Case Studies, blogging tips 
Marvel's Invisible Woman

Marvel's Invisible Woman

Think of it as blogging like the big boys…..or in this case, the big girl!

When it comes to corporate blogs, you probably don’t get much bigger than Google.  And one of my favorite websites in the entire solar system, Hubspot, published a post this week on 4 Business Blogging Lessons from Google’s Chief Blogger.  Gosh, I think I’d like a title like that some day….

And guess what!  Their Chief Blogger is a woman!  Suhweeeeet!

Our Super-Blog-Chick, also known as Karen Wickre, answered 4 questions about blogging for business and how to do it effectively.  While Karen provided good tips for corporate types, I’d like to add my insights on how they translate for the entrepreneur, the small business owner, the self-employed professional, and the DIY business blogger. Read more

Blogging, Branding and Building Your Business

July 26, 2010 by · 2 Comments
Filed under: Blogging, Events, Marketing Tips 
photo courtesy of Carla Yashiro

photo courtesy of Carla Yashiro

“Eighty percent of success is showing up.”  – Woody Allen

If this truly is the case, then there’s about 25 women in the south bay who are destined for greatness, not to mention the two exceptionally engaging and smart gals at Gather Your Crowd.

Last Thursday, Beth and I had the honor of sharing the stage with Cherie De Carlo and Carla Yashiro at the Women Entrepreneurs of the Bay Area meeting in San Mateo.  Cherie and Carla specialize in helping small and medium sized business use social media tools to build their brand, get found online and engage meaningfully with their prospects, customers, partners and vendors.

Far from being a whitewash of how useful blogging and social media is for business – duh! – Cherie and Carla shared specific tips and tools you can use to have a blog that serves your business goals, gets found by search engines and is consistent in it’s message. Read more