Content is Nothing, Audience is Everything

February 19, 2010 by · 2 Comments
Filed under: Blog Topics 

Chat at the cafeMany bloggers think that blogging it is about content, but actually is all about their audiences’ needs. If you get clear on who your audience is, and what they want, then your blog can reach into the hearts and minds of your readers and gain a steady following.

Inspired by a conversation with Breakfast Blogging Club member, Sandra Edwards, I realized that we bloggers can open up to our audience and key into to who they are and what they want in a fun way.

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Your Blogging Voice

February 10, 2010 by · Comments Off on Your Blogging Voice
Filed under: Blogging, Writing Tips 

Tea, Writing, and NewspaperOur new member via, Trish Roque, posted this great comment: “Hi Beth, thanks for the greeting. My biggest blogging problem is finding the right blogging voice. I know that will only come from blogging a lot. Looking forward to spending more time with the breakfast bloggers!”

Trish, We look forward to spending more time with you too!

You’re right — time will help you sort out your blogging voice.

Voice is a combination of factors, primarily:

1. Who you are.
2. Who your audience is.
3. The result or experience you want to provide to your readers.

Breakfast bloggers, What do you think about your blogging voice?

Are You Dumb Enough To Blog?

February 3, 2010 by · 7 Comments
Filed under: Blogging, Workshops 

Frustrated_Getty Image“Why the hell am I doing this?”  “Does anyone read my posts?”  “It’s hard to make time time to write.”  “I don’t know what to write about.”  “What’s the ROI, anyway?!”

Danger.  Danger.  Danger.

Any of these questions and doubts show up for you?  The Breakfast Blogging Club usually meets twice a month in person.  Sometimes, it feels like a long time in between meetings.  During these long stretches, I often ponder, “Am I making a difference for anyone?”

Danger.  Danger. Read more