Are You Dumb Enough To Blog?
“Why the hell am I doing this?” “Does anyone read my posts?” “It’s hard to make time time to write.” “I don’t know what to write about.” “What’s the ROI, anyway?!”
Danger. Danger. Danger.
Any of these questions and doubts show up for you? The Breakfast Blogging Club usually meets twice a month in person. Sometimes, it feels like a long time in between meetings. During these long stretches, I often ponder, “Am I making a difference for anyone?”
Danger. Danger. Read more
What Bugs Me About Blogging Case Studies
Around the middle of December ‘09 I started collecting case studies and success stories related to blogging and social media. I was looking for hard data and specifics on how using online media actually translates into sales revenue.
And I have to confess that a part of me wanted to show up my husband, who has always pooh-pooh’d the whole thing. “It seems to be a waste of time, and I don’t see how it makes money.”
Yes, he knows his adoring wife co-runs a blogging club, and enjoys playing with fire! Read more
2010 Blogging Plan: Part 5 of 5
Wow! We’ve done a lot so far for our 2010 Blogging Plan and now we’re in the home stretch. Before we conclude our efforts with the final stage of the plan, let’s recap the previous 4 steps:
Step 1: Business Goals – those specific, motivating, actionable, relevant and time-bound goals for your business. Seeing how your blog supports your business goals will make it easier to maintain a blog.
Step 2: Positioning Your Blog – being clear on WHO you’re writing for will help you create content that people will benefit from and want to read. Read more
2010 Blogging Plan: Part 4 of 5
Filed under: Blog Topics, Blogging Plan, Calendar
So far we’ve covered the first three steps of a 2010 Blogging Plan. Those steps included:
Business Goals
Positioning Your Blog
Engagement
Step 4 is the Content Plan for your blog. This is where you plan what you’ll write about and what kinds of posts you can incorporate into your blog. This may seem too structured for some. But what we’ve found is that it helps to have a set schedule that guides your efforts. Once you’ve got some momentum and experience, it’s easier to deviate and start improvising. Read more
2010 Blogging Plan: Part 3 of 5
Filed under: Blogging Plan, linking
The first step of the 2010 Blogging Plan was determining your Business Goals so you can clearly see how a blog fits into the big picture. The second step was to clarify the Positioning of your blog so it’s easier to direct content and promote.
The third step of your 2010 Blogging Plan involves Engagement. Read more
