2010 Blogging Plan: Part 4 of 5
Filed under: Blog Topics, Blogging Plan, Calendar
So far we’ve covered the first three steps of a 2010 Blogging Plan. Those steps included:
Business Goals
Positioning Your Blog
Engagement
Step 4 is the Content Plan for your blog. This is where you plan what you’ll write about and what kinds of posts you can incorporate into your blog. This may seem too structured for some. But what we’ve found is that it helps to have a set schedule that guides your efforts. Once you’ve got some momentum and experience, it’s easier to deviate and start improvising. Read more
2010 Blogging Plan: Part 1 of 5
Filed under: Blog Topics, Goals
“How does a blog make you money?”
If you’re going to use a blog as part of your online marketing strategy, you’ll need to answer this question. But a clear answer can be illusive. It’s difficult to connect the dots that lead from blog post to revenue. Nevertheless, many businesses see blogging as a viable way to attract prospects, communicate with their customers, and serve as a real-time public relations channel.
But before jumping into the blogging pool party, make sure you know how to swim — or at least wearing those little arm floaties! You need to know WHY you’re blogging and how it’ll fit into your overall business goals. You’ve got to approach blogging like any other business and marketing activity….which means you need a PLAN! Read more
